Consider him Pitt's own hype man.
If you look close enough during the player introductions during Panthers games, you would notice one particular player who sparks the energy with customized and personalized handshakes for each of Pitt's starters. He keeps the energy going with each passing minute of the game, whether that comes from outward expression or from subtle tones which rub off on his teammates.
Walk-on KJ Marshall has a certain role to play, and he embraces it with each game. He fell in love with the idea of crafting handshakes and getting into the hype-man role from his favorite player, who does the exact same for the teams which he has played for.