The National Football League has in recent years begun to dabble with packaging their product with a variety of digital streaming services, seemingly in preparation for a brighter and bolder future in the realm of over-the-top broadcasting.
A couple of years back, they dipped their toe in the water by having Yahoo! Stream one game of Thursday Night Football. That deal switched to Twitter for last season and expanded the number of games being broadcast.
This year, the league is partnering with Amazon on a deal that reportedly weighs in at roughly $50 billion. While that is a paltry sum in comparison to the highly lucrative television contracts that the NFL has agreed to in recent years—the primary source of the massive salary cap inflation in the past half-decade—it speaks toward the approaching horizon.