The media can twist the truth, this is true from the national media covering a presidential race, all the way down to a blogger who runs his own website.
Everyone has a take, and while some are hotter than others, those takes can become ingrained in our subconscious, and in some instances can become truths.
For the Pittsburgh Steelers, the hot takes have been flying off the shelves like hot cakes, and since Antonio Brown started his campaign to get himself out of town, one name has been bashed more than any other.