When I switched over to a subscription model at the start of the year, I decided to make the prices very affordable so that as many people as possible would be able to sign up. In my research of other prospect sites that made the switch, I found that $5 per month was a pretty standard rate. I decided to drop a few dollars off that price, and give bigger discounts to those who signed up for long-term plans. The result was that we charged $2.99 per month, or as low as $2.22 per month under our three-year Top Prospect Plan.