The more podcasts we put out, the more openings there are for sponsorships.
And the more our podcasts gets consumed, the more cause there is to believe that your business would benefit by coming aboard.
In 2022, for example, my own Daily Shots of Steelers, Penguins and Pirates -- three separate shows each weekday morning -- grew in audience by a still-stunning-to-me degree of 64%. One episode of Daily Shot of Steelers a few days ago had 11,898 listeners on YouTube, plus 4,266 combined downloads on Apple, Spotify, Google and other podcasting platforms.