Now that the Pittsburgh Penguins are owned by a conglomerate ownership group and not a single person, things are different. It’s tough shoes to fill when the prior 25ish years ownership had point person and public-facing entity that also was the team’s best player.
As such, you don’t see “Fenway Sports Group” in the luxury box every game like you used to see Mario Lemieux. Even though Lemieux kept his image and comments largely private, his presence alone was enough for the fans to know they were in good hands.
FSG also doesn’t tend to be the outwardly focused on PR or public comment.