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Social media campaign gives Penguins a song to celebrate

Nicholas Doblick had a goal in mind.

Actually, he had a goal song in mind.

The song, “Party Hard” by the long-haired, hard-rocker Andrew W.K., seemed to be a perfect fit for the Penguins’ post-goal celebrations at Consol Energy Center. So last spring, Mr. Doblick started a petition on his blog, psamp.com, short for “Pittsburgh Sports and Mini Ponies,” to inspire the Penguins to adopt it.

The campaign took off. Mr. Doblick, a bartender from Sutersville who now lives in Brooklyn, used Twitter and YouTube to promote his cause, and Andrew W.K., whose full name is Andrew Wilkes-Krier, offered online support, too.