Fans are going to start feeling the influence of the new owners of the Penguins sooner than later. Fenway Sports Group, are expected to start upgrading the in-game experience in Pittsburgh, most notably with a new video board in the near future.
The new ownership could make a big splash aesthetically too, if they wanted.
Hockey alternate jerseys are an ever-evolving area. In larger part because the league, team and jersey manufacturer wants to keep things fresh and keep the fans buying new jerseys.
In recent years, the Penguins have been incredibly loyal and focused on their branding.