A year ago, die hard Penguins fan Kelly Sowatsky attended a Penguins game carrying a homemade sign with a potentially life saving message. Kelly was in desperate need for a kidney, and she took her search to PPG Paints Arena in hopes of finding a donor. Standing along the glass during warmups before the Penguins were scheduled to take on the Canadiens, Kelly held her sign in the air and caught the eye of Penguins’ Director of New Media Andi Perelman.
Perelman sent a social media worker down to document Kelly and the sign, taking a picture that was shared on the Penguins twitter account.