Penguins fans are the most passionate in the NHL, according to a story by Frobes.com.
They placed ninth overall among North American pro teams -- that's five spots below the Steelers -- and are the only NHL club to crack the top 10.
Per the article, rankings were based on, among other things, television ratings, attendance, merchandise sales and social media reach.
It attributed the Penguins' position on the list to "All-Star Sidney Crosby, whose jersey has been a hot item since his 2005 debut. Two Stanley Cups in the last five years help, as do 12 sellout seasons at PPG Paints Arena.