The Pittsburgh Penguins® of the National Hockey League have finalized an extension and expansion of a five-year sponsorship agreement with First Niagara Financial Group, Inc. (NASDAQ:FNFG). First Niagara expands its sponsorship as the “official retail bank of the Pittsburgh Penguins” and becomes the newest and 10th founding partner of the team, its top-tier sponsorship designation.
First Niagara will receive in-arena sponsorship exclusivity in the retail banking and credit card categories and is also the “official credit card of the Pittsburgh Penguins” and the named sponsor of CONSOL Energy Center’s First Niagara Club. The deal includes both debit and credit card promotions, bank branding in the CONSOL Energy Center on dasher boards, LED rings and digital displays throughout the Center, radio advertising on the Pittsburgh Penguins Radio Network and other promotional benefits, including First Niagara ATM’s at both downtown and Cranberry locations.