Athletics director Scott Barnes had many tasks when he assumed his new job about one year ago. One of those was to take a tangled mess of branding and fix it into something salvageable that would create value.
Enter, Pitt script.
The Beginning
To get here, though, we've got to start at the beginning. The New York Times did a great job in helping to explain the Script's origins. The tl;dr version goes something like this.
Former Pitt football head coach Johnny Majors famously helped develop the idea. He wasn't real happy with the look of the logo and upon coming to Pitt in 1973, decided to do something about it.