With college football games generally lasting between three and three-and-a-half hours, administrators are trying to find a way to shorten them.
One area of focus? Halftime.
While halftimes are generally 20 minutes, extra time has been allotted in the past for special ceremonies (i.e. Senior Day). That is coming to an end in 2017 as there will be a hard 20-minute break now without exceptions.
Another area included timeouts, per ACC Commissioner John Swofford:
According to ACC commissioner John Swofford, every bit counts. Which means losing what he calls "de facto timeouts" at the start of the third quarter and holding TV partners to their pre-defined commercial time and "not another minute.