At the height of the ‘Cola Wars’ in the 1980s, blind taste tests were all the rage. An administrator would give an unknowing subject two unmarked beverages to drink and decide which tasted best before revealing what they had just sampled. It sounds creepy when you say it, or type it, but it apparently helped sway people's purchasing habits.
It’s an interesting thought experiment to say the least. So here, let the Retorter put his own PHX spin on it. I’ll give you two unlabeled options and you tell me which one leaves the better taste in your mouth.