Have you ever watched a movie trailer and noticed the reviews that they include? Usually they’re flowery, non-specific and overly optimistic.
“Amazing” ~ Says some guy from a website you’ve never heard of.
That’s how the comments from every media day and training camp in the NBA come off as well. They feel prescriptive, sometimes rehearsed and pollyannic. And who can blame players and coaches for it? It’s the one time that everyone in the NBA is even. No records, no stats just 15+ guys trying to build something special and be the last team standing.
While you can’t hold it against a team, even the Phoenix Suns who finished with the worst record in the league last season, it does make it challenging to uncover what has real meaning and what will just make a slightly funny tweet three years from now when Freezing Cold Takes resurfaces it.