John Voita is the Managing Editor of Bright Side of the Sun, co-host of the Suns JAM Session Podcast, and has been a credentialed member of the Phoenix media since 2023.
The Emirates NBA Cup was created to inject excitement into the early part of the season, energizing both players and fanbases. With cash prizes, a banner up for grabs (looking at you, Lakers), bold court designs, and City Edition uniforms, the tournament has a distinctly different feel.
Last season, the Phoenix Suns experienced the thrill of the then-named In-Season Tournament.