Fanatics has launched a new world-class e-commerce and mobile platform for the Suns
The Phoenix Suns and Fanatics, a global leader for licensed sports merchandise, today announced an exclusive, long-term omnichannel retail partnership to create an elevated, cohesive shopping experience for fans on gameday and beyond as the team embarks on an exciting run to the NBA Playoffs. Under the new deal, Fanatics will now operate online and mobile commerce for the Suns immediately, as well as all physical retail experiences at Phoenix Suns Arena for the Suns, WNBA’s Phoenix Mercury and other events hosted at the venue following the conclusion of the current NBA season.