John Voita is the Managing Editor of Bright Side of the Sun, co-host of the Suns JAM Session Podcast, and has been a credentialed member of the Phoenix media since 2023.
The NBA All-Star Game. It’s the location where, just a season ago, commissioner Adam Silver reportedly huddled with the league’s brain trust to strategize ways to improve the on-court product (or so we’re told). The league has a self-proclaimed problem, one they’ve been wrestling with for years.
“Self-proclaimed”. That is the term I’m using. Because personally? It doesn’t affect me. I’ve never consumed more basketball than I do right now.