FIFA's new global strategy to grow the women's game is prompting both praise and skepticism.
Soccer's governing body has been addressing the women's side of the sport in the past several years, partly in response to calls for more equity. The result is a five-pronged proposal announced this week that focuses on the grassroots level among FIFA's 211 member associations.
FIFA wants to see women's participation double to 60 million worldwide by 2026. A key component will be insuring all associations have comprehensive women's plans in place by 2022.
The strategy will leverage the Women's World Cup in France next summer to drive growth.