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TAM: The sweet $37M elixir of Major League Soccer

MLS just doled out a whole lot of Targeted Allocation Money. What it is and why it's brilliant.

TAM sweet TAM. The new elixir of MLS. The more I contemplate TAM and all the honey it adds to my afternoon tea, the more I realize its brilliance. MLS and brilliance. Two terms that are rarely written together, but there it is. Marvel at the thought, but don't be fooled. This isn't the British everyday overused version of the word brilliant. This is solid, hard-working, American, true-to-the-meaning brilliance.

Before we face New York and begin praising TAM, let's talk about what it is and what's just happened.