Freeway
Philadelphia rapper Freeway designed back tags that represented the growth and energy of Philadelphia. His winning back tag meshes a road sign with a Union snake to highlight his connection to the Union - Freeway was the voice of and a major presence in two incredible hype videos last season - and the city's development. Dropping Freeway's back tag on a jersey connects Union fans to Philly culture in a very explicit and direct way.
The Wonder Years
Local alternative rock band The Wonder Years worked closely with the Union on their back tag designs, and the winning tag represents their recent album "Sister Cities.