The hat trick made Carli Lloyd unattainable.
At least that's what Todd Leff, Hand & Stone Massage & Facial Spa chief executive officer, thought while watching last summer's World Cup.
Leff and Lloyd had begun negotiations three weeks before the tournament for her to become the Philadelphia-based company's pitchwoman. But after that memorable final against Japan in which Lloyd scored three goals to help the United States win the women's soccer title, he thought all bets were off.
"I was emailing my executives and adding dollar signs after each goal," Leff said with a laugh. "After the third goal, I said, 'Forget her.