NEW YORK — Comcast’s Telemundo announced Tuesday that it has sold more than 75 percent of its advertising inventory for the network’s Spanish-language broadcasts of this summer’s World Cup in Russia, and expects to sell the rest well before the tournament starts in mid-June.
Though the network did not say how much money that adds up to, it did say that it has 20 sponsors on board, including three flagship brands in Coca-Cola, Sprint and Volkswagen. Each will have a title sponsorship of a part of Telemundo’s studio coverage, such as half time shows or post game wrap-ups.