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Bethlehem Steel FC name Rich Searls Director of Business Operations

Former New York Red Bulls and New York Cosmos exec to oversee business decisions of the Philadelphia Union's USL affiliate.

Earlier today Bethlehem Steel FC introduced Rich Searls as their first-ever managing director. The former New York Cosmos and New York Red Bulls sales director brings a large amount of experience in developing a brand for a club as well as consulting for the Van Wagner Dorna USA Sports Group.

Searls' time at the Cosmos will be a promising sign for all things BSFC. Under Searls direction, the Cosmos showed a resurgence in the New York soccer scene and had the league high in average attendance in 2013.