Major League Soccer set a new record for MLS Cup television viewership, postseason attendance, digital audience and social media engagement as the League concluded its 21st season on Saturday, Dec. 10 with Seattle Sounders FC defeating Toronto FC to win their first championship.
More than 3.5 million viewers in the United States and Canada watched 2016 MLS Cup, an increase of 177% percent over 2015 MLS Cup, according to Nielsen research. An audience of 1,411,000 watched the league’s 21st championship match on FOX, while 601,000 viewed in Spanish on UniMás. In Canada, an audience of 1,430,000 watched on TSN, while 92,000 viewed in French on RDS.