One of the least surprising aspects of the Bryan Colangelo/Twitter scandal – granted, there aren’t all that many unsurprising aspects of it – has been his admission that he had maintained one anonymous account to keep up with NBA news. In the age of social media, this practice has become common among pro athletes, coaches, and executives. Many of them are out there watching and reading and refraining from interacting with media and fans. It’s just that no one knows who they are.
What makes the Colangelo situation so unusual, of course, is that he or presumably someone close to him was maintaining another four “burner” accounts – and was tweeting sensitive information and incendiary opinions from them.