If the NHL wants to truly cash in on a massive opportunity to market itself, and grow the game, then they cannot afford to misfire at this year’s All Star Weekend.
It became evidently apparent how much of an opportunity this year’s festivities could be after reading about it in Elliotte Friedman’s 32 Thoughts column…
“The NHL announced this week two skills competitions outside of T-Mobile Arena, one in the Bellagio fountain, the other on the strip itself….It’s important, as Mayer [the interviewee] says, that when you’re in Vegas, you have to do things that are unique to Vegas.