MLB Advanced Media took over digital operations at the NHL back in January, which you may have seen in multiple places. NHL.com was redesigned, NHL GameCenter Live was rebranded and revamped -- if perhaps not improved -- as NHL.tv, and new mobile apps were launched for the league.
That transformation will carry through to the 2016-17 season, as the league’s 30 teams launch new websites that follow the form and function of the NHL.com redesign from earlier in the year.
Several teams, including the Tampa Bay Lightning and Carolina Hurricanes, have already launched their new sites publicly.