Several years ago, a trio of Dad-bros who were working together at the top of a video-gaming venture in the Phoenix area found themselves spending tons of their time discussing their fantasy football opinions.
Andy Holloway, the chief operating officer, and Mike Wright, the senior audio artist, began a homespun podcast whose sole intention was to ridicule the other eight members of their fantasy league, much to the annoyance of Jason Moore, the company’s owner and president, whose fantasy results lagged behind his buddies’.
The company dissolved but the podcast thrived. Even as Holloway and Moore secured their real estate licenses and began to sell properties, it gained steam.