Well, here’s something you may find interesting. Philadelphia Eagles head coach Doug Pederson recently flexed his literary muscle. Seemingly out of nowhere, he’s released Fearless: How an Underdog Becomes a Champion, a memoir detailing the ups and downs of a championship season. The book dropped on Tuesday, August 21st, and it already has a ton of people talking.
Being a Super Bowl-winning head coach may be enough to create a buzz about any book that you may be writing. Having the word get out that said book may take a subtle dig at another NFL head coach might get you noticed for a completely different reason.