At what point is Microsoft going to say enough is enough with the NFL?
Microsoft pays the NFL $400 million in part so the NFL would use its tablets live during football games, but it just can’t seem to get any respect from players, coaches, reporters and, now, ESPN.
During the fourth quarter of the “Monday Night Football” game between the Dallas Cowboys and Detroit Lions, ESPN rolled out one of the newly promised ad formats that the NFL announced a few weeks ago that it was working on. The ad showcased the potential of the Microsoft Surface next to a live camera that was undoubtedly intended to show the Cowboys using the tablet on the sideline.