Doug Pederson’s messaging, to team and in public, has been off mark - Inquirer
Pederson pushed almost every right button during 2017. He didn’t panic after the Week 2 loss to the Chiefs. He was the picture of poise after Carson Wentz was lost for the season. He listened to his players when they asked for padded practices before the postseason, for instance. And he played the underdog card to perfection. But he has seemingly been unable to adjust to this season’s narrative. The “Embrace the Target” shirts that were given out to every player at the start of camp acknowledged their new status, but every season is its own entity.