CONTRARY TO what LeSean McCoy would like to have you believe, it is not, nor has it ever been, about color or celebrity with Chip Kelly.
It is about work ethic and intelligence and commitment. It is about wanting smart players who, regardless of race, creed or salary-cap number, will buy into the Chip Kelly Plan and have an unquenchable desire to get better, no matter how much success they've already achieved.
It's about not going on ESPN and declaring yourself the best running back in the National Football League. It's about keeping your mouth shut and working hard to get even better, not seeking affirmation of how good you already are.