Doug Pederson stood on the Art Museum steps in February and spoke to Eagles fans about the "new norm" in Philadelphia. There's even a sign that the players pass in the NovaCare Complex about the "new normal," setting the standard that playing deep into the postseason is the expectation now.
Throughout the offseason, Pederson wanted his players to "embrace the target." He told them to "rip off the dog masks and no longer be the underdogs."
After seven games, though, Pederson's message to his players has apparently changed. He's going back to a version of the "underdog" card despite the fact that the Eagles have been favored in all seven games this season – and they're early favorites for Sunday's game against the Jacksonville Jaguars in London.