For all the rear-view mirror bashing of Chip Kelly, his motivation could never have been questioned. From the moment he signed his deal, he was all about instant improvement, even when his trades and signings – Shady McCoy, DeSean Jackson, signing two elite-level running backs to share carries – seemed flawed right from the start.
And were.
But if he said it once, he said it 100 times. The NFL was, in his view, "a one-year deal,’’ and each season should be approached with the intention of reaching the Super Bowl. Anything less, he postulated, would ultimately lead to his firing.