SCOTTSDALE, Ariz. – The numbers are startling: 18.4 million fans watch televised NFL games. Thirty-three of the 50 most-watched television events in 2016 were NFL games, and the Super Bowl attracted the highest audience in television history. At-stadium crowds fill an average of 85 percent of the seasons each week for games. Staggering, for sure.
The message at the Annual NFL Meeting in Arizona is that of innovation and technology and achieving a 2020 Vision, which is the theme of this event. Even with the gaudy numbers that dwarf the rest of the national sports world, the NFL knows it has to push more, pull more effectively, and continue to cultivate a new generation of fans.