LOS ANGELES (Variety.com) - CBS has secured a deal to live-stream its package of Sunday afternoon and Thursday-night NFL games on its subscription-video-on-demand service, a major coup that puts some of the most coveted content on TV on a digital platform controlled by a traditional TV company.
CBS will begin streaming the games on its "All Access" SVOD service this Sunday. The pact will also include pre-season and post-season games that CBS has the rights to air on its broadcast TV network, along with the Super Bowl, when its CBS' turn to air the event. The Super Bowl broadcast rotates among CBS, NBC and Fox, all the broadcast networks that have deals to air NFL games.