The struggling Philadelphia 76ers claimed much-needed bragging rights Friday as they cut the ribbon on their new training facility in Camden - the largest in the NBA.
Their 125,000-square-foot complex on South Front Street - soon to include the team's corporate offices - is among the first projects to rise as part of a multibillion-dollar effort to remake the city's waterfront.
Located between the Adventure Aquarium and the Susquehanna Bank Center, the new facility boasts two regulation basketball courts, a 2,800-square-foot locker room, an upscale players' restaurant, a media center and state-of-the-art wellness and hydrotherapy rooms.
Instead of selling naming rights to a corporate sponsor the team is promoting its own brand by calling it the "Philadelphia 76ers Training Complex" and proclaiming the name in giant letters outside.