The NBA has made it a priority to grow the league into an international brand and part of that mission is a select number of games played internationally.
The Sixers will have very little time to themselves once they touch down in London Tuesday morning. There will be events, photo ops, a non-stop barrage of carefully planned appointments from the NBA’s itinerary.
The players will have family members with them, they’ll be in one of the world’s most notable tourism cities, and there will be plenty of distractions. But there’s still business to take care of.
At the center of the London trip is Thursday’s game between the Sixers and the Boston Celtics at The O2 Arena, and winning that game is really the only thing that matters to the Sixers.