The Sixers announced Friday that Beats by Dr. Dre (Beats), the leader in global premium headphones, will serve as an official partner of the team. Both organizations have agreed to a multi-year deal, terms of which were not disclosed.
"We are extremely excited to announce our partnership with Beats. The pairing of two iconic, global brands, in sports and audio, will enhance our fans' already dynamic in-game experience," Philadelphia 76ers Senior Vice President of Marketing Partnerships Chad Biggs said.
The National Basketball Association (NBA) and Beats announced a comprehensive marketing and merchandising partnership in September, making Beats the official headphone, wireless speaker and audio partner of the league.