This week, Shaquille O'Neal revealed the worst business decision he ever made: Turning down an offer to team up with Starbucks.
"My agent called me up and he says 'Howard Schultz wants to do business with you,' " O'Neal told Yahoo's Graham Bensinger."And I'm like, 'Coffee, eh.' Because growing up, in my household, I'd never seen a black person drink coffee. So it was my thought process that black people didn't drink coffee."
Schultz, Starbucks' CEO, suggested opening franchises in predominantly African-American communities with the basketball legend's help.