The best marketing strategy of any product is to make your customer believe he or she NEEDS your product. Convincing them that the life with your merchandise is so much better than any scenario without it. Then, convince them that the only seller of that euphoria is you.
So far, if the Philadelphia 76ers had ANY interest in listening to offers, they have employed a perfect marketing strategy. Initially Bryan Colangelo seeded the market with his willingness to be open mind about trading the Philadelphia 76ers top pick:
“It’s hard to put a number or a value on degree of aggressiveness, but we’ll certainly be open for business and listening to whatever is there,” Colangelo said at the draft combine.