SHOW ME THE MONEY!
If you have ever seen the movie Jerry McGuire, you see a hollywood version of the back room of professional sports – the business end of the industry where players and agents compete for top dollars from professional sports teams, who in turn are competing with each other to attract the top talent currently not under a contract.
It’s simply economics 101 – supply versus demand.
In any market, the two factors that influence the price is the supply of the commodity, and the demand upon that product.