Summer is coming to a close, and with it comes the end of MuscleWatch 2017.
What's MuscleWatch, you ask? It's how NBA.com's Lang Whitaker refers to the deluge of images and tweets and videos on social media of NBA players working out each offseason. You know those annoying posts by your Facebook "friend" who feels the need to let the humanoids and ham-and-eggers on their feed know every time they walk past a treadmill (#gymflow)? It's like that, but with actual, world-class, professional athletes instead.
The advent of Instagram/Facebook/Snapchat Stories has only made the problem worse - on some days, it feels almost as if working out with a shirt on is in violation of the NBA's collective bargaining agreement.