When it comes to sports nicknames, Jerry West may have them all beat - it doesn't get much cooler than "The Logo." But the man whose silhouette adorns the NBA's graphic representation thinks it's high time someone else was handed the honor.
"I wish that it had never gotten out that I'm the logo," the 78-year-old West said on ESPN's "The Jump" Friday. "I really do. I've said it more than once, and it's flattering if that's me - and I know it is me - but it is flattering.
"But to me, I played in a time when they first started to try to market the league.