The Philadelphia 76ers are one of the best teams in the Eastern Conference, with a 32-18 record, complete with three potential All-Stars. However, on-court success isn’t the only facet of the organization that is at the top of their game. The comprehensive branding of the team that pits the Sixers at the top of league rankings in terms of merchandise, crowd attendance, and viewership.
The branding of the team has many different sections, including court design, jersey concepts, stadium promos/advertisers, team phrases, and overall culture. At first glance, all of this seems pretty basic and expected of a professional sports franchise in a major city.