J.R. SMITH ignored the No. 1 rule of social media: Think before you post.
Yesterday, a day before appearing in the NBA Finals, the Cavaliers guard took a shot at Caitlyn Jenner - formerly known as Bruce - by reposting an Instagram comment originally posted by rapper Snoop Dogg.
The message started out nice enough, praising hip-hop artist Akon for his humanitarian efforts in Africa. But it then turned ugly.
"Shout out to Akon! He is about to supply 600 million africans with solar power," reads the post. "I'm really upset that this isn't major news but that science project bruce jenner is #Society.