For five years, the Philadelphia 76ers’ marketing department held the faith. It had a lousy team to sell, and just like the team’s fans, the marketers had to #trusttheprocess.
The Sixers are now back in the hunt, and more important, in the playoffs for the first time since 2012. They’ll host the first game of their first-round series Saturday at the Wells Fargo Center in South Philadelphia.
And the marketing team is ready, with a new logo, brand ambassadors, a concerted social-media campaign, and a desire to go global.