The 76ers are one of 17 NBA teams that will take part in the launch next year of the NBA 2K esports league, a competition run by the NBA with video game developer Take-Two Interactive Software.
It’s another milestone in the Sixers’ venture into esports. The team was the first in the NBA to run its own esports team, acquiring established teams Apex and Dignitas and merging them under the Dignitas brand.
The audience may not be the same one that watches the Sixers or Devils, both of which are owned by Josh Harris. But it has clearly become a big audience.