LONDON – The 76ers are faced with a tough balance.
They’re here in England to have fun and to build on their international brand and the NBA’s global popularity as a whole. At the same time, their NBA London matchup against the Boston Celtics on Thursday at The 02 Arena (3 p.m. EST) is the first of three key games against not only the Atlantic Division’s – but the Eastern Conference’s – two best teams.
So this might not be the best time to be on this side of the pond for brand-building. This trip, and the obligations that come with it, could be viewed as distractions for a Sixers squad that has won four straight games.